Good writing of lead to be attractive to readers is to understand the priciple to avoid the boring lead. Writing lead should followed 5w-h, and the lead must be with ''news lead''.
Mr. Pen Samitte, lecturer of journalism at DMC/CCI of RUPP, said that most readers are busy, however; they can keep reading at the first paragraph (Lead). Then they leave with "News". They understand clearly even not the whole article.
"Even when writing require with 5w-h, but what the most important to inform is "What". It means to tell what happened. The rest are also important, but they are in the following up mainstream. Starting lead with "When" at the begining sometimes it does not play much important role in reporting. It also proof the lazy of reporting and writing of journalists'', said Mr. Pen samitte.
5w-h can be writen or reported in the first paragraph or in the second paragraph. It depend on the story which the journalist covered and they thing which one is the most important. If journalist can avoid starting with "When", it should be done.
Mr. Pen Samitte continued that most journalism school are not allowed to use "When" at the begining of the lead. He sugguested not to do like those school, but try to be not it. However, it should be in the next paragraph.
All the 5w-h are important and it can be reported base on it particular angle of the story. Whether refering to "what, where, when...or whatever to inform at the begining of the Lead, it should be made better to attract more readers".
Mr. Pen Samitte told his students to be aware how to start a lead and type of it. He also explained the type of lead which has many ways to write to be considered to be more effective of writing.















